Homework
Graphic designers usually do the following:
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Meet with clients or the art director to determine the scope of a project
Advise clients on strategies to reach a particular audience
Determine the message that the design should represent
Create images that identify a product or convey a message.
Develop graphics for illustrations of products, logos and websites.
Select colors, images, text style and design
Present the design to the clients or the art director.
Incorporate the changes recommended by customers in the final design.
Check designs for errors before printing or publishing them.
Graphic designers combine art and technology to communicate ideas through images and the design of websites and printed pages. They can use a variety of design elements to achieve artistic or decorative effects.
Graphic designers work with both text and images. They often select the type, font, size, color and line length of the headlines, headings and text. Graphic designers also decide how images and text will be merged into an impression or web page, including how much space each will have. When using text in designs, graphic designers collaborate closely with writers who choose the words and decide whether words will be placed in paragraphs, lists or tables. Through the use of images, text and color, graphic designers can transform statistical data into visual graphics and diagrams, which can make complex ideas more accessible.
Graphic design is important in the sale and marketing of products, and is a critical component of brochures and logos. Therefore, graphic designers, also known as graphic artists or communication designers, often work closely with people in advertising and promotions, public relations and marketing.
Frequently, designers specialize in a particular category or type of client. For example, some create the graphics used in the packaging for different types of retail products, while others may work on the visual design used in a book cover.
Graphic designers must also stay updated with the latest software and information technologies to stay competitive.
Some people with experience in graphic design teach in design schools, colleges and universities. For more information, see the profile of higher education teachers.
